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by Vicki Whiting
CEO and Creative Director
For 30 years, we’ve been listening to publishers tell us why they chose to include the Kid Scoop weekly page in their newspapers. Here are their main reasons:
- Publishers tell us they gain long-term revenue from Kid Scoop sponsors. These education-minded businesses, utilities, foundations know that well-educated children become adults who contribute to their community financially.
- Kid Scoop builds successful relationships with parents—subscribers—who always want the best for their children. And publishers themselves are also parents.
- The weekly Kid Scoop page brings the whole family together with fun learning activities at home. Strong families sustain communities.
- The Kid Scoop page increases learning beyond the school day, adding more value to schools the community supports financially.
- Kid Scoop learning activities take children into all parts of the newspaper, developing future subscribers.
- The Kid Scoop page includes math puzzles and games to build financial literacy in children.
- Kid Scoop develops the home-school connection—teachers and parents working together achieve even more value from tax dollars spent on education.
- An important value of Kid Scoop is that the page reaches children who are behind in reading skills. Higher skill levels increase contributions by children as they grow into adulthood.
- All Kid Scoop learning activities meet the Common Core Learning Standards. Meeting these standards supports growth in your community.
- The more kids read, the more they succeed. Kid Scoop in my newspaper gives children more knowledge of their community and the value of future leadership.
- Publishers confirm the financial present and future revenue to their newspapers and to their communities. Read more of their success on our Publisher’s Exchange.
Publishers confirm the financial present and future revenue to their newspapers and to their communities.
