Sales and Marketing Tips

by Vicki Whiting CEO and Creative Director For 30 years, we’ve been listening to publishers tell us why they chose to include the Kid Scoop weekly page in their newspapers. Here are their main reasons: Publishers tell us they gain … Continue reading →

by Ellen Creane When we moved into our retirement home in Connecticut, we began planting more trees on our half-acre yard near the lake. My husband was a forester, and I was always passionate about trees. It was good to … Continue reading →

by Vicki Whiting Did your local schools close down during the COVID-19 crisis? Your reporting surely described parents struggling with children stuck at home unable to understand lessons via the computer—or without internet connection at all! School principals and teachers … Continue reading →

by Vicki Whiting Creator, Kid Scoop When your newspaper arrives in classrooms, the children’s eyes light up! I know because I’ve seen it happen … when I visit classrooms now, and when I was teaching with my local newspaper years … Continue reading →

by Ellen Creane Newspaper circulation includes readers with many different careers and businesses serving the community. Home and commercial construction, repair, remodeling and real estate are foundations of newspaper advertising. The need to develop professionals in these industries is critical. … Continue reading →

by Ellen Creane All parents want their children to be successful and happy at school—and in life. The key to these two important goals is reading. Remember the giggles and wide eyes when you read a sweet bedtime story? As … Continue reading →

by Vicki Whiting I’ll never leave you unsupported! When you choose to publish my youth feature Kid Scoop, I give you many tools to be successful in gaining more family circulation and revenue from places that rarely advertise. All free! … Continue reading →

by Ellen Creane The children are confused and afraid. So are their parents. A disease is spreading across the land. Mara Kahn, current president of the Sonoma, California, Rotary Club wanted to help stop the spread. She thought of a … Continue reading →

by Vicki Whiting It’s been a tough year-plus for schools, businesses, parents, children, and teachers. Everybody is working hard to catch up … and your newspaper is, too. Kid Scoop can unite all these efforts! I know that’s a bold … Continue reading →

by Ellen Creane Children are quick to recognize unfairness. When someone is teasing, bullying, or accusing another, kids see it clearly. Words can hurt. Opinions can hurt. Conflicts often mix up facts and opinions. Separating facts and opinion isn’t easy. … Continue reading →