Sales and Marketing Tips

by Vicki Whiting Not convinced by our headline? Ask a young parent on your staff or in your family to try out this Kid Scoop Junior weekly half-page at home. Download The brains of little learners ages 3, 4, and … Continue reading →

by Vicki Whiting We love children. We love the way their curiosity leads them to read and explore. That’s why I created Kid Scoop … to feed their curiosity and bring them the magic of reading. Every part of the … Continue reading →

by Ellen Creane Selling space one blank spot at a time is tough. You’d much prefer the business buys for the whole year in the same spot. Read on … The full-page Kid Scoop weekly youth feature is well known … Continue reading →

By Vicki Whiting CEO, Kid Scoop In its heyday, Newspaper in Education (NIE) was hailed for circulation growth. The fact that teachers in NIE classrooms were building media literacy and teaching how to recognize facts from opinion was often beside … Continue reading →

This selection of letters from children comes from the San Francisco Bay Area where Kid Scoop News deliveries are underwritten by foundations. “I read it with my mom and dad. I read Science and experiments because it is interesting.” – … Continue reading →

Sure, Kid Scoop is fun. We, the Kid Scoop team, know that. We believe learning needs to be fun in order to be retained and used in real life. But to be sure of its educational value, in 2018 and … Continue reading →

by Vicki Whiting Publishers often ask me how much to charge sponsors for underwriting Kid Scoop and literacy efforts. They are seeking to reach parents and other caregivers, such as grandparents, at home—in addition to teachers at school. Publishers see … Continue reading →

by Ellen Creane With children at home so much because of the pandemic, the time is right to focus on how newspapers and their advertisers can help overwhelmed moms. A Forbes magazine column reports that moms “control 85% of the … Continue reading →