Searchby Vicki Whiting
It’s been a tough year-plus for schools, businesses, parents, children, and teachers. Everybody is working hard to catch up … and your newspaper is, too. Kid Scoop can unite all these efforts! I know that’s a bold statement, but think about it—education is the foundation of a thriving community.
The Kid Scoop page is fundamentally a strong educational tool that has lasted for decades because it’s great fun, too. I’m a former teacher and I created and used Kid Scoop with my own third-grade students. Our local newspaper in Sonoma, California, chose to publish Kid Scoop to support learning in our schools and at home.
Now, more than 300 newspapers carry the page. They’ve continued because Kid Scoop attracts long-term sponsors from businesses, foundations, and individuals who have discovered its strong value to young learners in school and at home with families.
Why is Kid Scoop such a powerful educational tool? The Kid Scoop learning activities challenge the child’s developing brain. Instead of reading just a bunch of facts culled from the encyclopedia, Kid Scoop motivates children to discover and analyze. Reading and math activities are fun and related to the real world. Stimulating questions engage children in knowledge of science, history, and geography.
Take a look at the elements of a Kid Scoop page:
Each week, the Kid Scoop page capture children’s imagination and draws them into many parts of your newspaper to complete puzzles or a Scavenger Hunt. Families, including parents still acquiring English, find the topics easy to understand and fun to share. Teachers also receive free teaching guides to use Kid Scoop to the max.
Best of all, any business in your town that wants to be seen as supporting local schools will find Kid Scoop the ideal way to place their sponsorship logo in the banner space. Show Kid Scoop to your local school leaders. They will give you the “pitch” to potential sponsors along Main Street, in the offices of foundations, as well as to corporations that have an education outreach unit.
Kid Scoop builds circulation and sponsorship revenue because it’s valuable to your readers, to your local schools, and to your local businesses.
And, by the way, the children who discover Kid Scoop at school or at home will be writing to you and your sponsors about how much they love Kid Scoop. We know. We get letters all the time, too!
